Why is the My Element program discontinuing?

Thank you for being a valued member of the My Element family. What a ride it has been. Unfortunately, it is time to move in a new direction. On March 3, 2024, the My Element program will discontinue as the company explores new ways to bring us together through skateboarding. 

Be sure to use up any remaining loyalty points as they will expire at 11:59 pm PST on March 3, 2024

Thanks again for all your support. We look forward to what we build together in the future! 

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